São Paulo
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São Paulo is the largest city in Brazil, with its metropolitan area ranking among the largest urban areas in the world. The city is the capital of the State of São Paulo, the most populous Brazilian state. It is also the richest city of Brazil. The name means Saint Paul in Portuguese. São Paulo exerts global influence in commerce and finance as well as arts and entertainment.São Paulo is one of the richest cities in the southern hemisphere, though inequality between the classes typically observed in Brazil is blatant. It's one of the most diverse cities in the world.
Despite its many woes, São Paulo remains the business hub of Latin America. Having prospered first with the coffee industry, and later with industrialisation , in the early 21st century it expanded into the tertiary, or services sector. Its huge market (nearly 20 million people in greater São Paulo) is a magnet for multinationals. Thanks to events such as the Feira Bienal Internacional de Arte, and its reputation for hosting cutting-edge music concerts, it has become something of a cultural centre as well. Economic growth and exportation of goods has lifted employment and wages. The murder rate has dropped by almost a quarter since its peak.
São Paulo state was also, earlier, the land where lived the bandeirantes, the adventurers who penetrate the Brazilian west and south searching for indigenous slaves and mineral wealth. This is the reason because of the culture of São Paulo influenced most of the western Brazil, and also the states of Minas Gerais and Paraná. A very distinctive character in the culture of São Paulo is the caipira tradition, which has also its own dialect, quite distinct of the standard portuguese. This culture is very present in the countryside, while the largest cities like São Paulo City, Campinas and Santos are more cosmopolitan.
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